Local exporter, Bedfont® Scientific, donates £500 to BBC Children in Need to support disadvantaged children throughout the UK
Bedfont® Scientific is proud to announce that it is donating £500 to BBC Children in Need after filming its very own #MannequinChallenge to support the appeal. The money raised will go on to help transform the lives of disadvantaged children and young people across the UK.
The #MannequinChallenge is a concept which has gone viral on social media. The idea is that people are filmed while they hold a pose, like mannequins. Bedfont’s version saw all of its employees frozen in place as the camera pans around its 2 offices. Bedfont’s aim was to have the video of their #MannequinChallenge liked and shared on social media in order to raise the money to be donated.
Bedfont® Scientific, based in Harrietsham, Kent, specialises in the manufacture of breath analysis devices for medical application. Their most famous product is the Smokerlyzer® which can be found in stop smoking clinics across the UK, helping people quit smoking. As a company, they partake in several fundraising events throughout the year, but it is their first time fundraising for BBC Children in Need.
Natasha Smith, marketing manager, comments,
“It was a very successful video and we had a lot of fun making it. By midnight, just fewer than 300 people reacted and we had over 11,000 people viewing the video, which keeps increasing. We are so thankful to everyone who took part and it is a great feeling to be able to donate £500 to help the disadvantaged children and young people across the UK.”